About Us

FoamsNet is dedicated to creating high-quality women’s apparel that combines fashion, comfort, and individuality for the modern woman. We believe clothing is not just an external adornment but an extension of one’s inner attitude, empowering women to express their confidence and elegance in everyday life.

Brand Vision

To become a leading global women’s fashion brand, redefining wardrobes with innovative designs, sustainable practices, and exceptional quality—enabling women to shine in their careers, social lives, and personal moments.

Brand Development Stages & Milestones

1. Startup Phase (March 2015 – December 2017)

   • March 2015: FoamsNet was founded in Shanghai, launching as an e-commerce store (foamsnet.com) with a focus on minimalist office wear, quickly gaining a loyal customer base.

   • September 2016: Introduced the first eco-friendly capsule collection using organic cotton and recycled fibers, establishing the brand’s sustainability commitment.

2. Growth Phase (January 2018 – December 2020)

   • May 2018: Opened the first offline flagship store in Shanghai’s Jing’an District, integrating an "online purchase + offline fitting" retail model for an enhanced shopping experience.

   • November 2019: Expanded design capabilities by collaborating with international designers, diversifying into luxury-casual and leisure styles.

3. Maturity Phase (2021 – Present)

   • April 2021: Launched the "Women’s Empowerment" initiative, donating a portion of each sale to female education funds, reinforcing social responsibility.

   • September 2023: Entered global markets via cross-border e-commerce, reaching customers in the US, Europe, Japan, and Korea, with annual sales surpassing 500 million RMB.

Core Values

1. Style Meets Function: Trend-forward yet practical designs for work, social events, and everyday wear.

2. Sustainable Fashion: Committed to eco-friendly materials and low-carbon production, targeting a full carbon-neutral supply chain by 2030.

3. Inclusive Aesthetics: Offering extended sizes and adaptive silhouettes to celebrate diverse body types and personal styles.

Unique Advantages

• Tech-Enhanced Experience: AI virtual try-on tools online + smart fitting mirrors offline, reducing returns and streamlining shopping.

• Community-Driven Engagement: The "FoamsNet Women’s Community" connects users through styling workshops and designer meetups.

• Agile Supply Chain: A digitalized system enables a 2-week design-to-shelf turnaround, keeping pace with fast-moving trends.

Impact on Consumers

FoamsNet redefines "affordable luxury"—delivering premium quality at accessible prices while incorporating thoughtful details (e.g., hidden pockets, adjustable waistbands). Surveys show 85% of customers credit the brand for "helping them discover their personal style," and its sustainability ethos resonates strongly with Millennials and Gen Z.

Future Outlook

By 2025, FoamsNet plans to debut its first smartwear collection, blending temperature-regulating fabrics with health-monitoring technology to pioneer "fashion-meets-tech" innovation. We invite every woman to join us in shaping the future of style.

Explore more: foamsnet.com
Discover the best version of yourself with FoamsNet.